Sonic Branding Consultancy

Tell your audience who you are, in an instant.

Strategic sonic branding for growing businesses, entrepreneurs, nonprofits, and organizations that want to stand out.

SoundMark logo

Your brand already has a sound. But what is it saying?

Every video, social media post, presentation, commercial, or customer experience tells people something about your business. Every sound your business uses shapes how people experience your brand.

When those choices are intentional and consistent, people begin to recognize your brand — not just by what they see, but by what they hear. That’s the power of sonic branding.

01 — The idea

What is Sonic Branding?

Sonic branding is the intentional use of music and sound to express your brand’s personality. Just as your logo helps people recognize your business visually, your sonic identity helps people recognize it emotionally.

When great content is paired with a signature sound, your audience understands who you are, what you stand for, and how to feel about you…in seconds.

From a custom sonic logo to music for your videos, podcast, events, or digital experiences, we help you create a sound that’s unmistakably yours.

02 — The team

Who we are

You’re not hiring a jingle factory or a consultant who’ll hand off your vision to a freelancer. You’re working with a team that will design your sonic strategy and compose the music that brings it to life, integrated every step of the way.

And we price this so it’s actually accessible to businesses in the solopreneur to midsize range that want to make their mark in the world.

“The right sound isn’t just easy on the ears…it’s purposeful.”

— SoundMark
Brand Strategy + Original Sound

Meet the founders

Kristin Rath

More than 15 years of experience in communications, messaging, and brand strategy, helping organizations discover and express what makes them distinctive.

Bobby Gillaspy

A life-long, performing musician who blends cinematic storytelling, rich instrumentation, and a collaborative approach to creating original music — helping brands and creators connect with audiences.

Together, we help businesses translate their brand into a sound that’s authentic, memorable, and uniquely their own.

One brand identity. Countless uses.

Consistent sound helps create a more memorable brand experience. A sonic identity can be used across:

Digital
  • Website
  • Videos
  • Social media
  • Podcasts
In-person
  • Retail spaces
  • Events
  • Conferences
Marketing
  • Commercials
  • Brand films
  • Product launches
03 — The experience

The SoundMark Experience

Sonic branding that combines strategy and artistry — priced well below traditional agency engagements. We help uncover your brand’s unique sound and create a complete sonic identity system that saves your team time, money, and headaches.

01

Discover and explore your sound

We start where all good strategy starts: with you. We conduct a deep discovery conversation to understand your brand’s essence, values, personality, and what you want your audience to feel. From this, we create The Sound Map: the blueprint for everything that follows.

02

Build your sonic characteristics and direction

Now we translate strategy into sound. We develop a clear sonic identity template — the instrumentation, mood, vocal characteristics, and emotional target that feels authentically you. You’ll receive a Sonic Blueprint to implement yourself or hand off to your team.

03

Bring your signature sound to life

This is where strategy becomes reality. We compose and produce signature sounds that connect instantly with your audience — sonic logo, intro/outro music for videos or podcasts, voiceover for marketing, sounds for points of sale. The result is a brand that feels more consistent, recognizable, and memorable wherever it’s heard.

Whether you need one signature sound or a complete sonic library, we’ll tailor the engagement to your business and goals.

Let’s Chat

Ready to cue your brand sound?

Tell us a bit about your goals and we’ll reach out to plan the next steps.

Book a Discovery Call
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